SXSW:Lessons Learned at 37 Signals

One really interesting panel at SXSW 2008 was Jason Fried's presentation on "Stuff We've Learned at 37 Signals". 37 Signals is a software company headquartered in Chicago, IL that started as a interactive design company and has since become one of the leading software companies for personal productivity software (makers of Basecamp, Campfire, Backpack, etc).

You can read a detailed review at ReadWriteWeb, or listen to the entire session here: SXSW Podcast: Stuff We've Learned at 37 Signals.

The bullet-list:

1. Ignore The Great Unknown


2. Watch Out for Red Flags


3. Be Successful and Make Money by Helping Other People be Successful and Make Money


4. Target Nonconsumers and Nonconsumption


5. Question Your Work Regularly


6. Read your Product


7. Err on the Side of Simple


8. Invest in What Doesn't Change


9. Follow the Chefs


10. Interruption is the Enemy of Productivity


11. Road Maps Send You in the Wrong Direction


12. Be Clear in Crisis


13. Make Tiny Decisions


14. Make it Matter